So this entry is a bit more on the symbolic side of things – this past week I had the chance to re-connect with one of my mentors, Jasmine Star and my peers – the J* Jets, who happened to join me in Seattle for her workshop last April.
The reason why this trip was so symbolic to me was that I’m at a point in my business where I’m re-evaluating my approach towards growth and delving into what REALLY needs attention as far as quality is concerned. What really needs a “FIX” in my own system.
I’m a fan of being transparent and completely open & honest, so I’m going to share with you these exact issues that I’m dedicated towards working on this upcoming year:
-Faster client service: Responding to emails as fast as possible. The more accessible you are, the more trust you earn as a result of being consistent and reliable. The faster you are, the more the client can depend on you & are willing to refer you. I’ve come to believe it’s crucial to have as much trust as possible in order to get the very best out of a clients wedding/event, so this has become a very important issue for me to focus on lately.
-Quality of work: I feel that every photographer is their own worst critic when it comes to evaluating our work – we are never satisfied – however I have some clear and defined goals I’d like to work on in terms of my lighting, composition, and artistic abilities. These goals are within reach, and I’m dedicated on improving upon them.
-Focusing on the right network & demographic: Work has been steady for me and I’ve been fortunate with consistent clientele the past 4 years. However, now it’s time to concentrate on the clients that are aligned with my ultimate direction of photography and are going to contribute towards helping me achieve my goals. It’s going to be really weird transitioning, but I kind of look at it like I’m graduating in a sense. In the next month I’ll be saying goodbye to 2 of my nightlife clients – which amount to about $15,000 of my revenue each year – in order to really focus on my goals. It’s going to be tough, but it’s something I have known that I’d eventually be doing when the time was right. Life’s to short to be moving “up” the “down escalator” – and I’ve got to focus on the bigger picture.
-Updating my content: For both my peers in photography and my clients – I’d like to allow you all to engage with me on more of a personal level – and with that, comes the issue of updating my content both on a personal level & work level. I’d like you all to be familiar with what I’ve been shooting, where I’ve been traveling, and what is currently going on in my life. I want this mainly so that when I see people, conversations can become relevant and when I talk about my portfolio, I wont have to explain, “Oh, visit such and such a post on my blog – it’s more recent than the stuff on my site.” I want this thing to be locked & loaded. Let’s do this.
-Surrounding myself with ambitious individuals & those that are closely related to my niche: I like having variety in all facets of life, and I think it’s best when you can surround yourself with people that have the same habits & lifestyles as yourself, or that which you’d ascribe to. Your standard of living is similar, you can enjoy the same kind of experiences without worry of financial obligations like others, and you can identify with situations others are facing that may be relevant with your own. In regards to those in my niche, it’s like this except on an extremely targeted level of discussion/experience. A quote I refer to often goes, “Birds of a feather flock together – don’t hang out with chickens because they don’t fly.”
While these topics above may be common knowledge, they’re important ideas I feel need an emphasis at this point in my business. I’m excited for the things to come, and I’m stoked for you guys to be along with me throughout this journey.
I’d like to end this post with a request for you to either 1.comment below letting me know what you’re working on in your personal/business life or 2. if you’d like to be more private, email me at the link above and let me know what you thought of this post. I’m not usually this candid, and hearing back from you guys definitely reinforces the idea of writing more posts like these.