One big reason I enjoy shooting events in the fashion industry is that I love meeting the people that attend them. They are definitely some of the most unique people you’ll ever come across…and there are pics below to show what I mean.
Big thanks to Allison at Felicities Public Relations for bringing me in to shoot these shows, look forward to next year!
If you’ve ever wondered about the movie zoolander & the reality of some of the scenes, I can definitely say that it is for the most part based on real life events! Haha!
To give you an idea, if you’ve seen the movie – the scene where they meet outside of an abandoned warehouse to do the walk-off battle is actually a pretty good representation of the setup. Most of the events are held in empty industrial warehouses with gorilla lighting set-up and taken down in a moment’s notice.
As for the photographer’s spacing, it’s pretty tight! I posted a pic below to give you an idea of the setup, but there are basically about 20-25 photographers staged within a 30 sq ft space (shown in the last pic). AND – on top of that, if you want the best spot, you’ll have to be there early (unless you are shooting for getty, etc) and hold it down until the show starts. (Which I believe is where the term “fashionably late” originates from)
I was thankful that I was given the freedom & direction to capture multiple angles and perspectives of the shows, so I didn’t have to be crouched in & getting the same standard shots everyone else would be taking home. I also feel that it tells the story of an event a bit more, which is what my original goal would be to do. My job was to capture promotional imagery of the show & not necessarily each particular outfit from each designer, but rather to showcase the venue and the ambiance of the event for future bookings.
Here are my favorite shots from the events: