So I’ll be covering the Hard Rock hotel’s Intervention party throughout the duration of the summer this year. I’m particularly excited about it because I’ve been given the freedom to create a cool interactive campaign that features a lot of the locals in a style similar to advertisements for the events.
We did the first run last week, and I’m really eager for the next one as I’m looking to make the event BETTER and BETTER each week. In conjunction with the campaigns, the Hard Rock is featuring headlining DJ’s each week – it’s actually pretty impressive what they’re doing with the event. If it turns out how we plan, San Diego will be put on the map as a destination city for entertainment on a nation-wide scale! With some of the better promotion companies of the city, they’ve already brought in celebrity hosts & some celebrities have appeared at the hotel mainly because of its entertainment appeal. (That’s a GOOD sign.)
Here are some of the shots from last week’s event – if you missed it, come check it out next Sunday!