As if it were taken from a scene from the movie, Syrah Wine Parlor played host to the official movie release after-party hosted by 944 Magazine and Fashion Valley.
If you haven’t ever been to Syrah, it is an underground wine bar designed with the look & feel to give the appearance of falling down the rabbit hole, only to be surrounded by great music & drinks. Ha! The place was designed by Michael Soriano – who had previously designed Onyx, which is below Thin Room on 5th avenue. I’ve actually done about 3 separate shoots aside from nightlife at this venue now, and I have to say that each time I do, I appreciate the creativity even more.
Matt Spencer – one of the proprietors of the venue – is a main reason why this place has been such a success. I’ve worked with Matt in the past and from what I’ve seen, he’s done a great job with his vision for San Diego nightlife and being able to continuously come up with ideas that will impress even the most expectant demographic the downtown scene has to offer.
The party the other night came through with an immediate-capacity crowd, several people dressed up as characters from the movie. Here are a few fav’s:
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